Zune software is not launched. Retry after making sure that Zune software is launched

I was getting started with some WP7 development today, but already on my first Compile/Run i ran into this error message. "Zune software is not launched. Retry after making sure that Zune software is launched." After some googling I found out that the default target after installing Zune with a real phone would be to run the project on the phone. Not interesting for me, while in this early stages of development. I want to run my project in the emulator. Some more googling and I found out that there's an option in the "Standard toolbar" where you can choose target. Not very obvious to me as I've removed all my toolbars to free up some screen space. A prime example on how non-default GUI options could backfire. Enabling the "Standard toolbar" and changing the run target, did the trick.